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r/edmproduction · u/dpatel_93Aug 1, 2026, 3:34 PM

Curiosity

Trying to determine what people gravitate towards more.

A vst plugin for $20 with lifetime license for up to 1 device only?

A vst plugin for $1 a month subscription with up to 3 devices?

A vst plugin for 100 bucks lifetime license for up to 10 devices?

Regardless of plugin type fx/instrument trying to understand market psychology here.

Thoughts?

116

Comments

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u/NoWin39301Aug 1, 2026, 3:41 PM
depends on the plugin, I dunno why I would need 10 licenses lol. Are ya vibe coding some random stuff tht doesn't need to exist or what
- u/Decent_Commercial3811Aug 1, 2026, 3:43 PM
  almost certainly
u/johnstod1121Aug 1, 2026, 3:43 PM
Some plugins aren't worth $1 in the first place so kinda hard to answer your question. Some of my go to plugins if happily pay 10-15 monthly so long as they are being updated with enough frequency, others I'm sad I spent any money on.
- u/things_U_choose_2_b1Aug 1, 2026, 4:43 PM
  Wish more devs would do rent-to-own. I commented above that I hate subscriptions, this is because it feels endless and like I never get a product that's mine. But with rent-to-own (eg, Serum2 / Ableton), I pay the same price overall, and get to keep the product. Feels like a win-win.
  - u/johnstod1121Aug 1, 2026, 4:44 PM
u/DT-Sodium1Aug 1, 2026, 3:47 PM
Any form of subscription is a giant nope.
u/evazetv1Aug 1, 2026, 3:51 PM
i prefer plugins from brands i consider trustworthy that are not vibe coded
u/SolDirix1Aug 1, 2026, 3:52 PM
No to the subscription thing.
u/croomsy1Aug 1, 2026, 4:14 PM
I don't ever want to subscribe to a vst, especially just one. Much rather just pay for the license, 3 devices, ability to manage devices.
u/Gunther-theFool1Aug 1, 2026, 4:17 PM
10 devices?
u/FlangerOnTheMaster1Aug 1, 2026, 4:18 PM
I prefer lifetime licenses. If its an expensive plugin, its good when we can install on multiple devices. If it's one device with online activation, I like when we can manage our activations.
u/jahitz1Aug 1, 2026, 4:25 PM
Always no to subscriptions. I want to buy it outright.
u/SynthPharaoh1Aug 1, 2026, 4:29 PM
Most people prefer lifetime licenses and avoid subscriptions.
u/things_U_choose_2_b1Aug 1, 2026, 4:41 PM
Lifetime license. I hate adding more subscriptions. I have a subscription for Ableton; for the boiler I had to replace last year; for VPN; for Deezer; and constantly having to fend off new ones after I whittled it down to these essentials.
u/Ri_Konata1Aug 1, 2026, 4:43 PM
anything lifetime. i've refused to get anything related to making music as a subscription and i'll continue to do so.
u/minist3r1Aug 1, 2026, 4:53 PM
Gimme that $100 license. I produce on my desktop and my laptop so having a vst on a single device is a hard no for me.
u/oalbrecht1Aug 1, 2026, 5:08 PM
As someone who built and sold a B2B SaaS business, recurring subscriptions will make it more valuable, since you have predictable revenue. But consumers hate subscriptions and are also very price conscious. That’s why I find selling to businesses is way easier than selling to consumers. Though I have no idea if you’re trying to build a business or just have something on the side. For music plugins, I very much think consumers like one time sales. But that will limit how much your business is worth.
u/Glittering-Doctor8311Aug 1, 2026, 6:11 PM
I 've got hardware synths and uninstalled all the VSTIs.