🤷♂️
Because everyone is on holidays and not ready to spend money on a new phone. When they get back from holidays and back into normal routine some retail therapy is what they’re looking for to fight the gloom of reality.
What..? Lol
Sht the system proves to be 100 steps head every time
It’s not ready to be released yet. Would be ready by September. Apple typically announces it then has it ready for delivery the following week.
Because it comes out in September?
See the Osborne effect https://en.wikipedia.org/wiki/Osborne\_effect
That makes sense, that explains why at work people have bought the iphone 17 recently instead of waiting for the iphone 18
yeah, a real shame, apple being apple as usual
They always announce in September.
Because it's not September. If they did it in August this year, you'd be complaining next year why not announce it in July.
Why would they do that earlier? It is the same time every year.