Never heard of it, so I asked Gemini: *The Copywriter* by John E. Matthews is neither a recent book nor a wildly popular mainstream title, but rather an older, specialized classic within the advertising field. It was first published in 1964. The book is a 180-page hardcover that is often described as an "underground favorite" or a "copywriter's classic". Because it is a vintage text, it provides insight into the mid-1960s advertising agency world. It does not appear to be widely available in modern reprints; copies found through rare book sellers or used marketplaces like AbeBooks or Biblio can sometimes fetch high prices, though cheaper used copies occasionally surface. If you are looking for a detailed summary, it might be tough to find a comprehensive one online simply because the book is relatively rare and out of print.
You've used the term copies when you mean copy. When you mean copy as in copywriting, it is a noncount noun. So it would be one piece of copy or a lot of copy or many pieces of copy. It is never copies, unless you're talking about reproducing something.
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.