Started using Claude to research prospects and products before i start my writing process and it’s simply amazing. It saves me SO much time.
However i feel like there’s alot of I’m missing with it as I’m barely scratching the surface.
I want to know how you guys are using it for IVOC data, and the product/service.
I also wanna know
I dont plan on it using it write copy, just to use as help to gather research to speed up ideation. Also , the copy isn’t half bad, what It comes down to how well you can articulate to it what good copy is. The more you use it the more it also learns how you write. Im adapting while i still can.
it makes things worse...
How do you use it for research and brainstorming?
I made a post here on this guy's thread, if you don't know about using AI for research purposes I recommend you try it out and use the methods and ideas I put, I see research as AI's strongest point. For brainstorming, you'd load in the Avatar sheet (via deep research: those take 10-45 minutes to generate), then ask it for help on whatever you're working on and the avatar sheet is the start point
idk about Claude, I use it rarely and I'm mostly using ChatGPT, but here are some dimensions you may want it to use when doing deep research and creating a report for an avatar: \-Priority subsegments \-Starting hypotheses to test \-Anti-avatar \-Geographic, Demographic, Psychographic, Behavioural \-Problems and pains \-Desired outcome/s \-Core appeals \-Questions, concerns, objections \-Trust and proof most likely to work \-Timing factors and purchase triggers \-Economic profile \-Decision making dynamics \-Competitors and alternative options \-Voice of Customer bank I'd also be slamming in as much background information as possible, eg. company info, offers, things that have worked and haven't worked, website, interview transcripts, reviews, how you plan on using the Avatar info, and whatever you can get. Just pile it up and let it figure out what's up. If you say you're trying to create an avatar, you can paste in all those as your start points and all the other info you can find, you can go even deeper if you tell it things like "What else should I include?" and my favourite: "ask me 20 questions to help finetune how you'll create the report"
Can you share your copy which you produced with gpt